Osmania MBA 3 SEM Syllabus New

Osmania MBA 3 SEM Syllabus New CBCS 2017


Osmania MBA 3 SEM CBCS Syllabus




Master of Business Administration (MBA) Syllabus
Paper Code – MB 301

Course Objective: The objective of this course is to provide the student with adequate knowledge regarding the basic manufacturing facilities & how service activities have attained significance and need managerial skills to address the problems. Further a thorough understanding of quality in materials management, manufacturing and services is emphasized.

Unit – I: History of Operations Management, Role of Operation Management in today’s
Similarities and Differences between Products & Services Basic Manufacturing Process: Casting, Machining , Welding ., shearing Extrusion , heat treatment and unconventional machining The transformation Process: Manufacturing, Service & Hybrid Agile Manufacturing Operations Strategy
Process design – Project, Job, Batch, Assemble and Continuous Factors effecting Process design Functions of Production. Planning & Control Interface of Product Life Cycle & Production Life Cycle.

Unit – II: Long – range capacity Planning:
Capacity Planning, Line Balancing, facility location and Facility layout. Service facility layout.
Aggregate Planning: Aggregate Demand, criteria for selecting Aggregate Plans , Aggregate Plans
for Service & mathematical Models for Aggregate Planning.
Master Production Scheduling: Objective, Procedure and Time frame.
Sequencing of Operations: n-Jobs with one, two and three facilities.
Maintenance Management: Repair Programmes, Break down Preventive and Corrective maintenance. Maintenance issues in service organizations.

Unit – III: Work Study & Service Management:
(a) Work study : Definition and its advantages and the various components. Techniques of methods analysis and work measurement
(b) Service Management: Nature of services. Types of Service operations- Quasi manufacturing, customer as participant and customer as product
Scheduling challenges in Various service Operations, Value creation through service.
Service quality , Culture and innovation

Unit – IV: Materials Management:
Need and importance of Materials management. Materials Requirement Planning, Manufacturing Resource Planning. Purchasing Management: Sources of Supply of Materials, selection, evaluation and rating of Vendors . Methods of vendor rating. Value Analysis : the concept and its role in cost reduction.

Unit – V: Stores Management:
Inventory decision: Need ,functions and Significance of Inventory, Safety Stock . Deterministic Models of Inventory: Purchase and Manufacturing Models without and with shortages. Probabilistic Models of Inventory : Fixed order quantity systems and fixed period quantity systems
Stores Management: Functions of Stores and Materials control. Classification, Codification , Simplification and Standardization of materials . Bin Card, Double-Bin and stores Ledger. Selective Inventory Control: ABC, XYZ, VED, FNS and SDE Analysis.

Suggested Books:

1. Norman Gaither & Greg Frazier, Operation Management 9th edition, Cengage Learning..
2. Stevenson J. William, “Operations Management”, 2009, 9th Ed. Tata McGraw-Hill.
3. Amol Gore and Robert Panizzolo, Operation Management
4. R. Panneerselvam, Production and Operation Management 3rd edition, PHI
5. Danny Samson and Prakash J.Singh, “Operations Management-An integrated approach”, 2009, 1st Ed. Cambridge press.
6. Ray Wild, “Operations Management, 2003, Thomson Learning.
7. Kanishka Bedi, “Production and Operations Management”, 2007, 3rd Ed. Oxford University Press.
8. Everett. Adam, Jr. and Ronald J. Elbert, “Production and Operations Management Concepts, Models and Behaviour”, 2003, Prentice Hall of India, 5th Ed.
9. S.N. Chary Production & Operation Management.
10. N.G. Nair, Production and Operation Management , 2nd edition, Tata-MCGraw – Hill Publishing
Company Ltd.

Master of Business Administration (MBA) Syllabus
Paper Code – MB 302
Course: E – BUSINESS

Course Objective: To provide an understanding of e-business applications in today’s organizations and evolutionary nature of business with the change of technology like mobile commerce and its relevance for business.

Unit I: E-Business Basics
E-Business and Global Economy, E-Business –Advantages & Disadvantages, E-Business Value Chains, E-Business Models- B2B, B2G, C2C, C2G.
E-Business Infrastructure-Internet, Intranet, Extranet and WWW- Online Payment Basics –E-Cash, E-Wallets, Stored Value Cards.

Unit II: E-Business Environment & e-Marketing
Legal, Ethical & Taxation Issues – Legal Environment of E-Business, Use and Protection of Intellectual Property Rights in Online Business-Online Crime, Ethical issues, Taxation Issues.
e-Marketing- Web Marketing Strategies, Communicating with different Marketing Segments, Advertising on Web – E-Mail Marketing, Creating and Maintaining Brands, Search Engine Positioning and Domain Names.

Unit III: Mobile Commerce Basics
Introduction to mobile commerce- Scope, Benefits, limitations of mobile commerce, M-Commerce frame work, M-Commerce Business Models, E-Commerce vs M-Commerce, Mobile commerce services – Types of M-Commerce Services, Mobile commerce applications.

Unit IV: Mobile Commerce Technology
Wireless and Mobile Communication –Wireless Communication, Satellite Communication Mobile Communication Systems, Mobile Phone Cellular Network, Mobile Access Technology–Mobile Communication Standards, 1G, 2G, 3G, 4G and 5G systems.
Key Players- Mobile Devices, Mobile Service Providers – Mobile Commerce Service Providers,

Unit V: Mobile Commerce Applications
Mobile Products- Mobile Banking- M-Banking Business Models, M-Banking Technologies, M-Banking Services, Advantages & Challenges. Mobile Ticketing -Process, Applications, Advantages, Apps, M-Ticket Providers. Mobile Payment Systems –Characteristics, Models, Privacy & Security Issues, M-Payment Service Providers. Mobile Computing –Nomadic or Ubiquitous, Business Applications of Mobile Computing, Mobile Value Added Services, Privacy, Security & Legal Issues relating to M-Commerce.

Reference Books:
1. Creating a Winning E-Business- H. Albert Napier, Ollie Rivers, Stuart Wagner, JB Napier- Cengage Learning- Second Edition.
2. E-Commerce, Strategy, Technology and Implementation- Gary P. Schneider- Cengage Learning – Second Edition.
3. Mobile Commerce- Karabi Bandyopadhyay – PHI-EEE.
4. Electronic Commerce from Vision to Fulfillment – Elias M. Awad –Pearson Education- Low Price Edition – Third Edition.
5. E-Marketing – Judy Strauss, Adel El Ansary, Raymond Frost- Pearson Education- Low Price Edition.

Master of Business Administration (MBA) Syllabus
Paper Code – MB 303

Course Objective: The objective of the course is to give an overview of different Operation Technology useful for problem solving and decision making.

Unit – I: Introduction
i. Introduction to OR- Origin, Nature, definitions, Managerial applications and limitations of OR.
ii. Linear and Non- Linear, Integer, Goal [Multi-Objective] and Dynamic Programming Problems (Emphasis is on Conceptual frame work-no numerical problems.
iii. Linear Programming: Mathematical model, Formulation of LPP, assumptions underlying LPP, Solution by the Graph, Exceptional cases.

Unit – II: Allocation Model – I
i. LPP – Simplex Method- Solution to LPP problems Maximisation and Minimisation cases Optimality conditions. Degeneracy.
ii. Dual – Formulation, Relationship between Primal – Dual, Solution of dual, Economic interpretation of dual.
iii. Sensitivity analysis and its implications.

Unit – III: Allocation Model – II
i. Transportation Problem (TP) – Mathematical model, IBFS using northwest corner rule, Row and Column Minimum methods, Matrix minimum method(LCM) and Vogel’s approximation method, Unbalanced TP, Degeneracy, Optimality Test and Managerial applications.
ii. Assignment Problem (AP): Mathematical model, Unbalanced AP, Restricted AP, method of obtaining solution- Hungarian method.
iii. Travelling salesman problem, Managerial applications of AP and TSP.

Unit – IV: Network Models
i. Network fundamentals- scheduling the activities -Fulkerson’s Rule –CPM- earliest and latest times -determination of ES and EF in the Forward Pass – LS and LF in backward pass determination of Critical Path, Crashing, time cost trade off.
ii. PERT-Beta Distribution, probabilistic models, Calculation of CP, resource analysis and allocation.

Unit – V: Waiting Line / Competitive Strategy Models
i. Queuing Theory – Concepts of Queue/Waiting Line – General structure of a Queuing system- Operating characteristics of Queues, deterministic Queuing models -Probabilistic Queuing Model –Cost Analysis – Single Channel Queuing model – Poisson arrival and exponential service times with infinite population.
ii. Game Theory- concepts, saddle point, Dominance, Zero-sum game, two, three and more Persons games, analytical method of solving two person zero sum games, graphical solutions for (m x 2) and (2 x n) games.
iii. Simulation- Process of simulation, Applications of simulation to different management Problems.

Suggested Books:
1. N.D. Vohra, “Quantitative Techniques in Management”, 2010, 4th Ed.TMH.
2. J.K. Sharma, “Operations Research Theory and Applications 2009, 4th Ed. Macmillan.
3. Kasana, HS & Kumar, KD, “Introductory Operations Research theory and applications”, 2008, Springer.
4. Chakravarty, P, “Quantitative Methods for Management and Economics”, 2009, 1st Ed. HPH.
5. Barry Render, Ralph M. Stair, Jr. and Michael E. Hanna, “Quantitative analysis for Management”, 2007, 9th Ed. Pearson.
6. Pannerselvam, R, “Operations Research”, 2006, 3rd Ed. PHI.
7. Selvaraj, R, “Management Science Decision Modeling Approach”, 2010, 1st Ed. Excel.
8. Ravindren, A, Don T. Phillips and James J. Solberg, 2000, “Operations Research Principles and Practice”, 2nd Ed. John Wiley and Sons.
9. Hillier, Frederick S. & Lieberman, “Introduction to Operations Research Concepts and Cases”, 2010, 8th Ed. TMH.
10. Prem Kumar Gupta & others, “Operations Research”, 2010, S. Chand.

Master of Business Administration (MBA) Syllabus
Paper Code – MB 304 – 1 Discipline Specific Elective – I

Course Objective: This course aims to equip the students with adequate knowledge and Skill to understand and manage the risk and uncertainties to which financial institution are exposed to A Clear understanding of the concerned risks and the tools and techniques to manage them is stressed.

Unit – I: Introduction to Risk Management:
The concept of Risk, Nature, Need and scope of risk. Source, measurement, identification and evaluation of Risk. Types of risk–Product market risk and capital market risk. Possible Risk events, Risk Indicators, Risk Management Process–pre-requisites and fundamentals. Misconceptions of Risk. An integrated approach to Corporate Risk Management. Risk management approaches and methods. A comprehensive view of Risk in Financial Institutions. Risk reporting process–internal and external.

Unit – II: Measurement and Management of Risk:
Value at risk (VaR): The concept, computation, stresses testing, back testing.
Cash flow at risk (CaR): VaR and CaR to make investment decisions.
Managing risk when risk is measured by VaR or CaR
Non-Insurance methods of Risk Management-Risk Avoidance, Loss Control, Risk Retention and Risk Transfer.
Asset-Liability Management (ALM): evolution & concept, RBI guidelines.
Capital Adequacy. Management of interest rate risk, liquidity risk, credit risk and exchange rate risk.

Unit – III: Techniques and Tools of Risk Management: Forward contracts and Futures contracts
The concept of Derivatives and types of Derivatives. The role of Derivative securities to manage risk and to exploit opportunities to enhance returns. Individuals, speculators, hedgers, arbitrageurs and other participants in Derivatives Market.
Forward contracts: Definition, features and pay-off profile of Forward contract. Valuation of forward contracts. Forward Contracts to manage Commodity price risk, Interest rate risk and exchange rate risk. Limitations of Forward contract.
Futures contracts: Definition. Clearing house, margin requirements, marking to the market. Basis and convergence of future price to spot price. Valuation of Futures contract. Differences between forward contracts and futures contracts. Risk management with Futures contracts–the hedge ratio and the portfolio approach to a risk–minimizing hedge.

Unit – IV: Techniques and Tools of Risk Management: SWAPS
Definition, types of swaps. Interest rate swaps, Currency swaps.
Interest rate Swaps: Mechanics of Interest rate swaps .Using Interest rate Swaps to lower borrowing costs, hedge against risk of rising and falling interest rates. Valuation of interest rate Swaps. Pricing of Interest rate swaps at origination and valuing of Interest rate swaps after origination.

Currency Swaps: Types of Currency Swaps. Valuation of currency swaps. Using Currency Swaps to lower borrowing costs in foreign country, to hedge against risk of a decline in Revenue, to hedge against risk of an increase in Cost, to hedge against risk of a decline in the value of an asset, to hedge against risk of a rise in the value of a liability. Pricing of currency swap at origination and valuing of currency swap after origination.

Unit – V: Techniques and Tools of Risk Management: Options
Definition of an option. Types of options: call option, put option, American option and European option. Options in the money, at the money and out of the money. Option premium, intrinsic value and time value of options. Pricing of call and put options at expiration and before expiration. Options on stock indices and currencies. The Binominal option pricing model (BOPM): assumptions – single and two period models. The Black & Scholes option pricing model (BSOPM): assumptions.

Suggested Books:
1. Dun and Bradstreet, “Financial Risk Management”, 2007, TMH, Delhi.
2. Paul Hopkins, Kogan Page, “Fundamentals of Risk Management”, 2010, Institute of Risk Management.
3. Ravi Kumar, “Asset Liability Management”, Vision Books Pvt. Ltd.
4. David. A. Dubofsky & Thomas. W. Miller, Jr., “Derivatives Valuation and Risk Management”, 2003, Oxford University Press.
5. Jean-Philippe Bouchaud and Mark Potters, “Theory of Financial Risk and Derivative Pricing”, 2009, 2nd Ed. Cambridge press
6. John C. Hull & Sankarshan Basu, “Options, Futures and Other Derivatives”, 7th Ed, Pearson Education.
7. “Theory and Practice of Treasury and Risk Management in Banks”, Indian Institute of Banking and Finance, March 2006, Taxmann
8. Peter S. Rose & Sylvia C. Hudgins, “Bank Management & Financial Services”, 7th Ed, Tata McGraw-Hill
9. Rene. M. Stulz, “Risk Management & Derivatives”, 2003, Thomson Southwestern.
10. Jayanth Rama Varma, “Derivatives and Risk Management”, TMH.
11. Don M.Chance & Robert Brooks, “Derivatives and Risk Management Basics”, 2008, Indian Edition, Cengage Learning
12. M. A. H. Dempster, “Risk Management: Value at Risk and Beyond”, 2002, Cambridge press.

Master of Business Administration (MBA) Syllabus
Paper Code – MB 304 – 2 Discipline Specific Elective -I

Course Objective: To provide an understanding of Different types Products Decision, Product Markets, and Product Development.

Unit – I: Product and Branding Decisions:
Product, Policy, objectives, Product Mix, Product line, Packaging, Product Modification and Deletion.
Brand management: Branding, Brand positioning, repositioning strategies and Brand Loyalty, Brand Equity, Brand management practices.

Unit – II: Product Market Evolution:
Strategy and Planning. New Product Development: Innovation and New Product Development (NPD), Theories of NPD, Models of NPD, Generic Product Development Process.
New Product Introduction, Growth Strategies Intensive, Interactive, Diversification strategies. Product Portfolio analysis BCG, GE, Ad little. Shell International, Risk-return analysis.

Unit – III: Product Modification and New Product Introduction:
Idea generating device. Role of R & D. Product Maps, Market Maps and Joint Space Maps. Idea-Screening. Product Concept generation, concept selection, and Concept Testing, Product architecture, Design for manufacturing, Prototype Product.

Unit – IV: Market Segmentation:
Market Structure Analysis. Preference Segmentation. Perceptual mapping, Preference – choice models, Wind Robertson Market Model, BRANDAID model and Defender model, DESIGNR, and PREFMAPS–flow charts and concepts.
Business Analysis-Cost Behavior-learning curve analysis. Innovation diffusion and adoption process- Demand Analysis–First Purchase and repeat purchase, trial and repeat models.

Unit – V: Product Development and Testing :
Product Launching, Six guiding principles of product launching, Pre-testing, Test marketing, Marketing Mix allocations. Planning annual Budget and strategy. PLANOPT Model & MARMIX Model. Organization for product Management.

Suggested Books:
1. Pessemier Edgar, “Product Management”, 1982, John Wiley & Sons.
2. Japan K. Panda, Product and Brand Management. I edition Oxford.
3. Kirti Datta Brand Management Principles and Practices Oxford Publication
4. Sridhar J Murthy and Gary L Lilien, “Marketing Models”, 2006, PHI.
5. U C Mathur, “Product and Brand management”, 2009, Excel Books New Delhi.
6. Dr. Anandan, “Product Management”, 2010, Tata McGraw Hill.
7. Kavin Keller, “Strategic Brand Management”, 2008, Pearson Ed 3rd Edition.
8. Ulrich K T, Anitha Goyal, “Product Design and Development”, 2010, McGraw Hill.
9. Bently, Davis & Ginsbury, “Trade Markets and Brands”, 2008, Cambridge University Press
10. Chunnawala, “Compendium of Brand Management”, 2008, HPH.
11. Richard Elliott, “Strategic Brand management”, 2007, Oxford press.
12. Helen Edwards, “Creating Passion brands”, 2009, Kogan Page Publishers.
13. Wind Yoram, “Product Policy”, 1982, Addison and Wesley.


Master of Business Administration (MBA) Syllabus
Paper Code – MB 304 – 3 Discipline Specific Elective -I

Course Objective: To impact technology and methods for competing employer – employee negotiation for arriving at optimal compensation system.

UNIT – I: Introduction to Strategic Compensation Management:
Concept of compensation-Exploring and defining the compensation context–System of compensating–compensation dimensions-concept of reward–Role of compensation in Organization-Non-financial compensation system–Concept of total reward system-New trends in compensation management–The 3-P compensation concept.

UNIT – II: Compensation and Employee Behaviour:
Bases For Traditional Pay System and Modern Pay System–Establishing Pay Plans–Aligning Compensation Strategy with HR Strategy and Business Strategy-Seniority and Longevity pay-Linking Merit Pay with Competitive Strategy-Incentive Pay-Person focus to Pay–Team Based Pay.

UNIT – III: Designing Compensation System:
Building internally consistent Compensation System-Creating Internal Equity through Job Analysis and Job Valuation-Building Market Competitive Compensation System-Compensation Surveys–Integrating Internal Job Structure with External Market Pay Rates-Building Pay Structures that Recognize Individual Contributions-Constructing a Pay Structure-Designing Pay for Knowledge Program.

UNIT – IV: Employee Benefits Management:
Components-Legally required Benefits–Benefits Administration–Employee Benefits and Employee Services–Funding Benefits through VEBA–Costing the Benefits–Components of Discretionary Core Fringe Compensation-Designing and Planning Benefit Program–Totally Integrated Employee Benefit Program.

UNIT – V: Contemporary Strategic Compensation Challenges:
International Compensation and Competitive Strategies-Executive Compensation Packages–Compensating Executives-Compensating the Flexible Workforce-Contingent Employees and Flexible Work Schedules–Compensation for Expatriates and Repatriates–Strategic Issues and Choices in Using Contingent and Flexible Workers.

Suggested Books:
1. Handerson, “Compensation Management in a Knowledge Based World”, 2007, Pearson Ed. 9th Ed.
2. Joseph J.Martocchio, “Strategic Compensation”, 2006, Pearson Ed Richard I 3rd Ed.
3. Milkovich & NewMan, “Compensation”, 2005, Tata McGraw –Hill, New Delhi.
4. Dr. Kanchan Bhatia, “Compensation Management”, 2009, Himalaya Publishing House.
5. Tapomoy Deb, “Compensation Management”, 2009, Excel Books, New Delhi.
6. Dipak Kumar Bhattacharyya, “Compensation Management”, 2009, Oxford University Press.

Master of Business Administration (MBA) Syllabus
Paper Code – MB 304 – 4 Discipline Specific Elective -I

Course Objective: To Provide an understanding about computerized Information Support System for Decision Making in Organization.

Unit I: Introduction to Decision Support Systems (DSS):
Evolution of DSS- Definition of DSS – Need and benefits of DSS. Decision Making Process-Types of Decisions, A framework For DSS Support- DSS as Information System- Types of DSS – Individual, Group.

Unit II: Development and Implementation of DSS and Models in DSS:
DSS Architecture- Hardware, Software Tools for DSS- Approaches to Development – Implementation, Models in DSS – Types of Models.

Unit III: Group DSS and Groupware:
Group Decision Making – problems with groups- MDM Support Technologies-Distributed Group DSS- Distributed DSS Technologies- Executive Information Systems-definition-EIS Components – Making the EIS work – The Future of Executive Decision Making and The EIS.

Unit IV: Artificial Intelligence (AI) and Expert System (ES):
Definition of Artificial Intelligence – Artificial Intelligence vs. Natural Intelligence- The Intelligence of AI- Expert Systems- Definition, Structure of ES- Designing and Building ES- Benefits of ES –Examples of ES- Intelligent Software Agents.

Unit V: Data Ware Housing and Data Mining:
Data Ware house – Definition- Data Marts, Data Stores, Meta Data – Characteristics of Data Ware House – Data Warehouse Architecture- Implementing Data Warehouse. Data Mining- Definition- Online Transaction Processing Techniques use to Mine Data, Data Mining Techniques-Limitations of Data Mining- Data Visualization.

Suggested Books:
1. Efrem G. Mallach, “Decision Support and Data Warehouse Systems”, Tata McGraw Hill Edition.
2. George M. Marakas, “Decision Support Systems” In the 21st Century, PHI, EEE, Second Edition.
3. Simon French, John Maule and Nadia Papamichail, “Decision Behaviour, Analysis and Support”, 1st edition, 2009, Cambridge press.
4. Efraim Turban, Jay E. Aronson, Teng-Peng Liang, Ramesh Sharda, “Decision Support and Business Intelligence”, Eighth Edition, Pearson LPE.
5. Efraim Turban, “Decision Support and Expert System”, MSS, PHI.

Master of Business Administration (MBA) Syllabus
Paper Code – MB 305 – 1 Discipline Specific Elective -II
1: International Finance (FIN)

Course Objective: To Provide a detailed analysis of International Financial System and International taxation.
Unit – I: International Financial System: Evolution of international financial system–gold standard, Breton woods standard, floating exchange rate, EMS, currency board, sterilized and unsterilized intervention; international financial markets, Global financial institutions–IMF, Bank for International Settlements; international banking-euro bank, types of banking offices-correspondent bank, representative office, foreign branch, subsidiary bank, offshore bank; international financial instruments–euro CP, Eurobonds, foreign bonds, global bonds, euro equity, ADR, GDRs
Unit – II: Foreign Exchange Market : Distinctive Features and Types, Major participants, Participants in foreign exchange market, structure of foreign exchange market in India, Exchange Rate mechanism – quotes in spot market and forward market, triangular arbitrage; nominal effective exchange rate (NEER), real effective exchange rate (REER); currency derivatives–forwards, futures, forward rate agreement, options, swaps; Foreign Exchange Management Act; BOP, BOP trends in India; current account convertibility, capital account convertibility, Tarapore Committee Report
Unit – III: Exchange Rate Determination & Risk Management: Theories of exchange rate behaviour, Parity Conditions- Purchasing Power Parity, Interest Rate Parity, International Fisher Effect, Unbiased Forward Rate Theory. International debt crises and currency crises-Asian currency crisis, Greek debt crisis; Risk Management in Multinational Corporations – Types of risk-currency risk, transaction exposure, translation exposure, economic exposure and assessment; interest rate risk, country risk assessment–political risk, financial risk; risk management through hedging-natural hedges, hedges with currency derivatives–forward market hedge, options market hedge, money market hedge, hedging exposure through swaps, other financial and non financial methods of hedging.
Unit-III: Multinational Corporate Decisions in Global Markets: Nature of International Finance Functions and the Scope of International Financial Management, IFM and Domestic FM, Foreign investment decision-Foreign direct investment (FDI)–motives, FDI theories-theory of comparative advantage, OLI paradigm of FDI in India, modes of foreign investment, evaluation of overseas investment proposal using NPV and APV; international cash management, multinational capital structure decision, cost of capital, international portfolio diversification- rationale, barriers, home country bias
Unit – V: International Tax Environment: Types of taxation–income tax, withholding tax, value added tax, Tobin tax; tax environment– worldwide approach, territorial approach, Foreign tax Credits; tax havens, Organisation Structure for reducing tax liabilities- Branch and subsidiary income, Payments to and from foreign affiliates, Controlled foreign corporation; netting, offshore financial centres, reinvoicing centre, Tax Havens; Objectives of Taxation – tax neutrality tax equity; Double taxation Avoidance, Tax implications of foreign enterprises in India; Taxation of foreign source income in India; Transfer pricing (TP) and tax planning – TP methods, TP rules in India
Suggested Books:
1. Eun C.S., Resnick B.G., “International Financial Management”, 2010, Tata McGraw Hill
Education Pvt. Ltd., 4th Ed. Special Indian Edition.
2. Levi M., “International Finance”, 2009, 5th Ed. Routledge, Taylor & Francis Group.
3. Shailaja G, “International Finance”, 2011, 2nd Ed. Orient Blackswan.
4.Hendrik Van den Berg, “International Finance and Open Economy Macro Economics”, 2009, 1st Ed. Cambridge.
5. Sharan V., “International Financial Management”, 2009, 5th Ed. PHI, EEE.
6. Madura J., “International Financial Management”, 2010, 4th Ed. Cengage Learning.
7. Apte P.G., “International Finance”, 2008, 2nd Ed. McGraw Hill.
8. “Risk Management, 2006 Indian Institute of Banking & Finance, Macmillan.
9. Madhu Vij, “International Financial Management”, 2010, 3rd Ed. Excel Books.
10. Jain, Peyrard and Yadav“ International Financial Management,” Trinity Press, 2010.
Master of Business Administration (MBA) Syllabus
Paper Code – MB 305 – 2 Discipline Specific Elective -II
Course Objective: To provide understanding about the importance and relevant of marketing communication, promotion activities and management of distribution network
Unit-I: Marketing Communications:
The nature of marketing communications. The integration of marketing communication. Integrated marketing communication planning process. Model of marketing communications decision process. Establishing objectives and budgeting for the promotional programme.
Unit – II: Developing Integrated Marketing Communications:
Creative strategy development. Process of execution of creative strategy: Appeals, execution styles and creative tactics. Media planning & Strategy: Developing Media Plans & Strategies and Implementation with IMC perspective.
Unit – III: Personal Selling:
Role of personal selling in IMC programme. Integration of personal selling with other promotional tools. Personal selling process and approaches. Evaluating, motivating and controlling sales force effort.
Unit – IV: Sales Promotion and Support media:
Sales Promotion – objectives, consumer and trade oriented sales promotion. Developing and operating sales promotion for consumers & trade: Sales promotion tools: off – shelf offers, price promotions, premium promotions, prize promotions. Coordinating Sales promotions and advertisement.
Support media – Elements of Support media and their role.
Direct marketing, the internet & Interactive Marketing, publicity and public relations. Monitoring, evaluating & controlling promotion programme.
Unit – V: Distribution Management:
Role and functions of channels of distribution. Distribution Systems. Distribution cost, control and customer service. Channel design, and selection of channels, selecting suitable channel partners. Motivation and control of channel members. Distribution of Services, market logistics & supply chain management.
Suggested Books:
1. Shimp “Advertising and Promotion”, 2007, Cengage Learning.
2. George E Belch, Micheal A Belch & Keyoor Purani “Advertising and Promotion”, 2010, Tata McGraw Hills, 7th Ed.
3. Shah & D’souza “Advertising & Promotion”, 2010, Tata McGraw Hills.
4. Iane, King & Russel “Advertising Procedure” 6/c Pearson Publishers.
5. S.A. Chunnawalla, K.C.Sethia “Advertising”, 2010, HPH.
6. SHH Kazmi & Satish Batra “Advertising & Sales Promotion”, 2009, Excel Publishers.
7. Dr. S. Gupta “Sales & Distribution Management”, 2010, Excel Books, 2nd Ed.
8. Krishna K. Havaldar and Vasant M. Cavale “Sales & Distribution Management”, 2009, Tata McGraw Hills.
9. Roddy Mullion “Sales Promotion”, 2010, Kogan Parge Publishers.
10. Panda & Sahadev “Sales & Distribution Management”, 2008, Oxford University Press, U.P.
11. Ogvinn, Allen & Semenik “Advertising Management”, 2010, Cengage Learning.
12. David Aker Advertisement Management
13. Tony Carter “Sales Force Management”, 2008, Jaico Publishers.
14. Rositer & Percy, “Ad-Management & Integrated Marketing Communication”, 2006, Tata McGraw Hills.
Master of Business Administration (MBA) Syllabus
Paper Code – MB 305 – 3 Discipline Specific Elective -II
Course Objective : To Created a mind set of planned changed, Techno -structural and strategic interventions for Development of Organization through organizational Transformation.
Unit – I: General Introduction to OD:
Overview of the field of OD-Definitions of OD-A short history of OD and its evolution- Growth and relevance of OD-Characteristics of OD-Values, assumptions, and beliefs in OD.
Unit – II: Foundations of OD:
Models and Theories of Planned Change-(a) Lewin’s Change Model (b) Burke–Litwin Model (c) General Model of Planned Change-Systems theory-Participation and Empowerment-Teams and Team work-Parallel learning structures-A ‘normative-reductive’ strategy of changing-Applied behavioral Science-Action Research as a process and as an approach.
Unit—III: Managing the OD Process:
Diagnosis – The six-box Model-The action component-OD interventions and their nature-An overview of classification of OD interventions-Planning choosing, and implementing of an intervention strategy-Evaluating and institutionalizing OD interventions-The program management component-Conditions for optimal success of OD-Issues in Consultant–Client Relationship.
Unit—IV: Human Process Interventions:
Human Process approaches: T-Groups-Process-consultation-Third party intervention-Team interventions-Techniques and exercises used in Team interventions: Role Analysis Technique-Role Negotiation Technique-Responsibility Charting-Force Field Analysis-Broad Team Building interventions.
Organizational process approaches: Organization Confrontation-Inter-group Relations interventions-Grid OD.
Unit—V: Techno-Structural and Strategic Interventions:
Techno-structural interventions: Structural Design-(i) Restructuring organization-Downsizing-Reengineering (ii) Employee involvement: Quality Circles-Total Quality Management (iii) Work Design: Engineering approach-System Approach.
Strategic Interventions: Organizational Transformation and its Characteristics-Culture Change – Self – designing organizations-Organizational Learning.
Suggested Books:
1. Thomas G. Cummings, Christopher G Worley, “Organization Development and Change”, 2007, Thomson, 8th Ed.
2. Wendell French, Cicil, H. Bell, Jr, Veena Vohra, “Organization Development”, 2006, Pearson Education.
3. Wendell French, Cicil, H. Bell, Jr. (6e) “Organization Development”, Prentice Hall of India.
4. Reider Dale, “Organization & Development — Strategies, Structures, and Process”, 2006, Sage Publications, New Delhi.
5. Kavitha Singh, “Organization Change & Development”, 2005, Excel Books.
6. R. Sullivan, Gary Mclean, Jossey Bass. Brown, “Practicing Organization Development’, 2006, Pearson Education.
7. S. Ramanarayan, T.V. Rao, Kuldeep Singh, “Organization Development-Intervention and Strategies”, 2006, Response Books.
Master of Business Administration (MBA) Syllabus
Paper Code – MB 305 – 4 Discipline Specific Elective -II
Course Objective: The objective of the course is to provide and understanding of Basic concepts of Business Analytics like Descriptive, Predictive Analytics, Predictive Analytics, Prescriptive Analytics and in over view of Programming using R.
Unit I: Introduction to Business Analytics
Over view of Description Statistic (Central Tendency, Variability), Data Visualization-Definition, Visualization Techniques – Tables, Cross Tabulations, charts, Data Dashboards using Ms-Excel or SPSS.
Unit II: Descriptive Analytics
Descriptive statistics –mean, median, mode, standard deviation, Variance. Data Visualization- Definition, Visualization techniques –Tables, Cross tabulations, Charts, Data Dashboards. Probability Distributions, Sampling and Estimation, Inferential statistics.
Unit III: Predictive Analytics
Trend Lines, Regression Analysis –Linear & Multiple, Forecasting Techniques, Data Mining -Definition, Approaches in Data Mining- Data Exploration & Reduction, Classification, Association, Cause Effect Modelling.
Unit IV: Prescriptive Analytics
Overview of Linear Optimization, Non Linear Programming Integer Optimization, Cutting Plane algorithm and other methods, Decision Analysis – Risk and uncertainty methods.
Unit V: Programming Using R.
R Environment, R packages, Reading and Writing data in R, R functions, Control Statements, Frames and Subsets, Managing and Manipulating data in R.
1. Camm, Cochran, Fry, Ohlmann, Anderson, Sweeney, Williams- Essentials of Business Analytics, Cengage Learning.
2. James Evans, Business Analytics, Pearson, Second Edition, 2017.
3. Albright Winston, Business Analytics- Data Analysis-Data Analysis and Decision Making, Cengage Learning, Reprint 2016.
4. Sahil Raj, Business Analytics, Cengage Learning.
Master of Business Administration (MBA) Syllabus
Paper Code – MB 306 – (a) Interdisciplinary Courses
Course Objective: The objective of this course is to provide an understanding of Basic Concepts of Management and Theories of Management.
Unit – I: Origin of management:
Definition, Functions and Levels of Management. Evolution of Management Theory – Scientific Management – F. W. Taylor, Principles approaches: Behacioral approach, Contingency approach and Contemporary approach.
Unit – II: Nature of Management:
Management Process – Planning, Organizing, Staffing, Directing, Coordinating and Controlling. Decision Making: Decision making process, Different types of decisions and Barriers to effective Decision making.
Unit – III: Organizational process and Concepts:
Organizational structures: Types of Organizational structures, Concepts of Authority, Responsibility, and Accountability. Delegation and Centralization: Decentralization and Recentralization. Concepts of Line and Staff management Span of Management.
Unit – IV: Organizational Behavior:
Foundations of Organizational Behavior. Motivation: Basic motivational Theories, Maslow’s Hierarchy of Needs, Hertzberg’s Two – Factor theory and theory of ERG Needs. Leadership: Meaning, definition and theories of Leadership. Traits Theory, managerial Grid, and Transformational Leadership.
Unit – V: Communication process and Methods:
Definition of Communication. Forms of Communication, Methods of Communication, Barriers to Effective Communication and Interpersonal Communication. Group Dynamics: The nature of groups, Kinds of Groups, Functional Groups, Task Force, Group Cohesiveness. Role of Groups in Organizations.
Suggested Books:
1. Herald Koontz and Heinz Weihrich, “Essentials of Management”, 2007, Tata McGraw Hill.
2. Fred Luthans, “Organization Behaviour”, 2006, Tata McGraw Hill.
3. L.M. Prasad, “Principles of Management and Practices”, 2006, S Chand Publishing House, New Delhi.
4. Curtice W. Cook and Philip, “Management and Organization Behaviour”, 2006, Tata McGraw Hill.
5. K. Aswathappa, G. Sudarshan Reddy, “Management and Organization Behaviour”, 2008, Himalaya Publishing House.
Master of Business Administration (MBA) Syllabus
Paper Code – MB 306 (b)
Course Objective: The objective is provide an overview of Concepts related to management Research Development establishment in an organization.
Unit: 1
R&D Management and the Industrial Context R&D Investment and company growth, classification of R&D and its link business strategy, strategic Pressures on R&D.
Unit: 2
Effective Research & Development Management: The changing nature of R&D management, the acquisition of external technology, Effective R&D Management. The link with the product innovation process Funding R&D, Evaluating R&D.
Unit: 3
Assessing Knowledge, Accumulation of Knowledge, Leveraging Knowledge, Business context for R&D.
Unit: 4
Absorption, Adaptation and improvement of externally acquired technology, Innovation and Technology generation, Organizing corporate R&D.
Unit: 5
Strategic Management of R&D, Core Competencies, Competitor framework.
1. Paul Trott: “Innovation Management and New Product Development”, Financial Times, 1998.
2. Rawat. A & Rao. A.S: “Management of Corporate R&D and Innovation”, Global Business Press,
New Delhi, 1995.


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